Essay accompanying Ava Zevop’s Exhibition In the Beginning, There Was Static … In the End, There Was the Webbed Wide World at OSMO/ZA, Ljubljana, Slovenia, hosted by Ljudmila.
Read the essay “Artificial Interpretation” here.
In the Beginning, There Was Static … In the End, There Was the Webbed Wide World by Ava Zevop explores how synthetic media complicate the relationship between the image and the world. The project traverses various media entanglement – from generated imagery and text, through visual datasets and the World Wide Web, to digital photography and analogue television – and explores how echoes of past visual media and technologies are reflected in the aesthetics and semantics of a new visual paradigm shaped by AI processes.
Overall, the project opens reflections not only on the agents that shape the meaning of images but also on the “cartographies of new worlds” that are becoming a reality today with the creation and use of fully synthetic datasets for AI model training.
More information about the exhibition here.